Quality vs Quantity

Recently a friend shared a story about shopping for boots. She had been looking for a pair of grey boots for a while, not intensely just now and then peeking into shops. The other night after dining with friends she walked past a shop with what she thought was the perfect pair and for only $59.00! Half-way to the register she paused and recalled a conversation we had not that long ago about investment pieces and put them back. They were not real leather and she was about to go on a trip where there could well be a shop with the perfect pair, albeit more expensive, and that pair would have a story attached. The purchase would become an experience and the feel of the real leather crafted by a master craftsman would add a personal touch.

We have a lot of customers who return to us for the same reasoning our friend used. They are choosing quality over quantity. Spending more, but investing in a piece that has an "organic" story behind it and will last a long time. Fortunately our pieces are reasonably priced and machine washable so our customers can enjoy them without even a tinge of guilt.

Recent economics have caused consumers to pay attention more than ever to what they are spending their money on. Rather than purchasing three blazers they can only get one, same thing with shoes, jeans... Each circumstance has cause for different reasoning, but in the end we hope fine craftsmanship and an experience/a story will win over the short term.

P.S. we got this photo from our friend who found the perfect boots in a small shop, finely crafted and real leather.